22 November 2014

The Humility in Making Progress

When success feeds into your humility rather than your ego, you will naturally attract the energy from others who also desire success as a team.

This is not a regularly scheduled blog post, but I wanted to share the profoundness of what's been missing in the world I'm viewing.

"Be that change you want to see in the world."

I saw this quote somewhere and it became my favorite, so short and sweet. But I recently found that it's not really a quote by Mahatma Ghandi, but evolved from a quote more attributable to the great leader and shared by BRIAN MORTON in his article Falser Words Were Never Spoken, Published: August 29, 2011:

“If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him. ... We need not wait to see what others do.”

Be kind to one another and work toward the best tomorrow you can conjure for yourself and others.  :)  Pass it along in the Blogosphere. This one-minute, inspirational video says it all.

What is your favorite inspirational quote? Share it in the comments below.

Smiley faceIf you enjoyed this article and would like to receive future articles in your inbox --- Subscribe to our free newsletter

18 November 2014

Your First Post - Blog Hop

I'm sharing my very first blog post on this site, my only blog site, because I think it's an awesome concept to share the "why" behind your original motivation for exploring and creating. Mine wasn't to promote my individual writing progress. It was more to discover what blogging had to offer for our communications division where I work.

More than 5 years later, here I am. I'm part of this fascinating community of like-minded folks who love to write and share.

Will you take the time and sign up for this blog hop and link your very first post?

Smiley faceIf you enjoyed this article and would like to receive future articles in your inbox --- Subscribe to our free newsletter

16 November 2014

The 5 Office Villains

When I think about the villains I'd like to develop, I imagine those people I've known in the past who annoyed the hell out of me. Is it a great way to get sued? I don't think so, because these folks are everywhere, and it's kind of hard to pinpoint oneself when you aren't even aware that you have these annoying qualities.

My favorite villains are those driven by insecurities rather than the goals and objectives they set, unlike evil lords and emperors, who basically have no weaknesses. Those archetypes either want to destroy the world or own it. That's boring. It's more fun to watch the amateurs! :)

The Identity Thief

This is the person who wants to be you. They love everything about you, but won't admit it. They want your money, your looks, and your brains. Why? How the hell else are they going to be like you without stealing your identity? It's not like they can work for it themselves, lazy bums.

At the end of my story, this person would unknowingly steal the identity of a convicted child molester who violated probation for failure to register as a known sex offender. That'll teach them. =)

The Ignorant Narc

She's in everyone's business and thinks nobody knows she secretly envies everyone who has anything she doesn't, which is basically a lot to make up for. She has nothing going on in her life, so she reports on everything going on in your life, in your friend's life, in your dog's life, and essentially anything else she can make up. Little does she know, the person to whom she's reporting these things also thinks she's a loser.

It's hard not to feel sorry for this character, so in order to avoid making her a sympathetic character, she cannot EVER feel loneliness or self-pity. Keep the evil intact and do not give her any redeeming qualities.

The Immoral Whore

You know this person as the one who is sleeping with the boss to get ahead. He thinks everything is discreet as he slips into the big cheese's office to get a little quickie. He comes out adjusting his tie and gives his colleagues a little wink before heading back to his office.

He takes long lunches with the boss, they wait on each other before heading over to the "big" morning meeting, and they laugh and joke, coffee in hand, on the way back from the "big" meeting. He eventually gets fired for under performance, but we saw that coming, didn't we?

The Dastardly Moron

This one likes to be the smart guy who knows everything about anything, but nobody's allowed to actually SEE any of this knowledge in any sort of product he has created. You only get to hear him talk about his prowess, but you never see the results of anything he's ever accomplished.

Don't disturb him, either. He's BUSY! The boss is convinced this guy is a genius and now our superstar is trying to figure things out, all on his own, before he's found to be an utter moron. All the while he's screwing up all those things you will eventually have to fix once he's fired.

The Yes Man

Tim says I must absolutely list the "Yes" man. But I'll stop picking on the guys so much, so this next one will have to be the "Yes" woman. You know her as that person who agrees wholeheartedly with the new boss every chance she gets, no matter the utter moronic decisions executed.

The new boss says, "I think [Dastardly Moron] is doing an outstanding job. I think I want to promote him to management."

[Yes Woman] says, "Oh I AGREE with you! [Dastardly Moron] would make an excellent addition to the management team. Great call, boss! When I first met you, I just knew you would take charge and come in and get shit done around here. Are those new shoes? Those look like a pair I have at home. I do admire your taste."

Now, get back to work. But, share this first. We need to spread the word about this untapped resource of readily available villains.

Which of these would you vote as most annoying?

Smiley faceIf you enjoyed this article and would like to receive future articles in your inbox --- Subscribe to our free newsletter

08 November 2014

Digital Analytics and Your Story

I spent this past Thursday and Friday engrossed in conversations about digital analytics after hearing from top executives at companies like Coca Cola, Cartoon Network, Turner Broadcasting, Facebook, QVC, and many more who have embarked on leveraging big data to drive their businesses. But what do little guys like me want from a conference such as this? I want to understand how to collect, process, and analyze this data as well, but I'm not trying to make money. What I want to do is provide better content, some product that is more targeted to my audience. I discovered big data is useful to anyone with a goal.

For example, if your goal is to sell more books, you need feedback. If you place 10 books on the bookstore shelf and all ten sell in the first week, how do you know producing 10 more of the same book will have a similar result? How will people learn about the success of your book? How do you know your book impacted the readers who purchased it? Book reviews, star ratings, tweets, Facebook likes and mentions, and shares are those things that help today's producers connect with their consumers.

At some point you need to step away from your product that you've been pushing and take a look at what your consumers are telling you. Marketing is fine, but if you're spending all your time, money, and efforts on pushing your product and you don't look at your feedback, you may be making the wrong decisions, or at least experiencing some missed opportunities.

There are some interesting ways these organizations use big data and their executives were passionate about sharing them. Did you know that Instagram is the number one social media platform used in data mining by smaller organizations which are physical attractions? Think about it. Unlike liking something or sharing an article, what do people do when they visit a physical location such as a museum? They take selfies at these locations and post them on Instagram. Hello geolocation data!

I'm sure the Plaza Resort & Spa will appreciate my patronage. 

Think about your goals. Think about how you can utilize digital data. There is a story in the conversations you have when you build that relationship with your consumer. I think what I'm looking for is that story...

How do YOU engage with your audience?

Smiley faceIf you enjoyed this article and would like to receive future articles in your inbox --- Subscribe to our free newsletter

Contact Diane


Email *

Message *